If you’ve started a blog and think you’ll get everything right at the first time of asking, I have some bad news for you…
We all make mistakes, which is fine. However, you should be keen to lose those negative habits at the earliest stage. Here are five that cannot be overlooked.
Working With Inferior Equipment
Look, I get it, we all have budget limitations. Designing a blog and paying for web hosting space costs money before you’ve generated any revenue. Likewise, you haven’t got an endless pot of money, which is why you may need to build up to buying the new camera or other items. Still, you must not fall into the trap of working on equipment that hasn’t been optimized for a better blogging experience. Whether it’s knowing how to setup Chromecast or organizing files and images, those simple steps can make all the difference.
Living Solely To Impress Readers
In many ways, your blog’s purpose is defined by the audience. However, pandering to them and continually worrying about them can be problematic. It can encourage you to alienate readers with overly broad content, leading you to lose your writing voice. Learning to find and accept your place is essential as it’ll ensure that content actually resonates. It’s better to have a strong connection with an audience than lose them trying to expand. Besides, the blogging experience should feel therapeutic for you too. Do not forget it.
Going It Alone
It’s absolutely fine if you want to create a site by yourself. Similarly, there is nothing wrong with being the sole admin and content producer. Nonetheless, you should avoid the threat of thinking it’s your site versus the world. The blogging community can open the door to new opportunities. Whether it’s building mutual backlinks or joining forces to create content doesn’t matter. Blogging is unlike other areas of the business world, so you can share an audience. Another option is to work with brands for a fee.
Using One Social Media Channel
Every blogger appreciates that social media is second only to SEO in terms of winning new readers. While it’s true that different generations prefer contrasting social media platforms, you should not stick to just one. Multi-channel marketing creates a far more powerful punch and ensures that your brand is remembered. When you learn how to automate publishing to all feeds, there’s no excuse for ignoring it any longer. Even if the secondary social feeds only increase your readership and traffic by 10%, it’s clearly worthwhile.
Aiming To Go Viral Every Time
Make no mistake; there’s something very special about seeing your content go viral. Still, you do not need to chase the high figures every time. Providing regular and fresh content is as important as having the one piece that will get thousands of shares. Besides, you can never truly predict what will go viral while writing more content will help develop your skills. As you become a better content producer, it’s only natural that each post will boast a greater chance of going viral. Even when you have writer’s block, try to produce something.
These steps alone won’t suddenly make you the world’s best blogger. However, they will improve your platform both in terms of creativity and commercial opportunities.
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