When your product is on the shelf, it’s competing with all the other brands around it. How can you make it stand out from the crowd? Fortunately, you can make a great impression with custom mylar bags and other design features.
Types of Snack Food Packaging
One of the first things you have to decide about packaging is the shape. Which you choose should make sense for the particular product. There are several factors to consider:• Convenience• Accessibility• Storage
Stand Up Pouches
Stand up pouches are a popular choice for snacks because they offer easy storage. They’re also convenient for people who like to eat snacks right out of the bag, as you don’t have to worry about the bag falling over when you put it down.
Lay Flat Pouches
Lay flat pouches are a great option for rounded cookies and other food that needs to be stored in a tray. Since lay flat pouches are stackable, they’re also easy to store. Additionally, peel-back packaging that’s resealable offers maximum convenience for customers who want to snack straight from the tray.
Custom Packaging Design Features
Another important packaging element to think about is design features. These customizable features can enhance the freshness of your product, improve safety and appeal to consumers. Of course, not every product needs every feature, so it’s important to carefully consider which customizations will offer the most use.
Moisture and Odor Resistance
Once the seal is broken on packaging, food can begin to get stale or moldy. Resealable options can prolong the life of food, but to ensure your customers are getting their money’s worth, you want to include moisture-resistant features. These ensure freshness by keeping out moisture that can lead to mold.
Odor-resistance is another great feature for products that have a strong scent. While many customers enjoy snacks with strong flavors, they don’t appreciate a lingering scent in their pantries. Odor-resistances allows you to keep scents where they belong while also sealing in flavor.
Sustainability is becoming a major factor in consumer choice, which is why it’s important to think about when choosing packaging. Sustainable packaging can include a variety of options, including bags that are recyclable and processes with a smaller carbon footprint. When you choose sustainable options, you can proudly say so on your product, potentially appealing to more consumers.
Anti-Counterfeit Enabled Packaging
There are some bad actors out there who try to trick consumers into purchasing their inferior products by mimicking branding. This can be detrimental to your brand if customers believe you’re connected to these subpar products. Fortunately, anti-counterfeit enabled packaging lets buyers know that their purchased items are legitimate.
Connected packaging takes advantage of modern technology to track individual packages through QR codes. This allows you and customers to do the following:• Trace packaging shipment• Obtain market reports• Verify authenticity
As a result, customers can feel confidence when purchasing your products, as they know you value quality.
Whether you choose custom stand up pouches or mylar bags, your packaging choices should complement your products and appeal to customers. Fortunately, there are many materials, shapes and features that can make your products stand out for all the right reasons.
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