Over the course of this year, we’ve seen exponential growth among some of the world’s top fashion brands. Adidas currently sits at $16.7 billion in market value, up by 17% compared to last year. Nike, their main competitor, grew by 1% less than that, but is now valued at a whopping $32.4 billion.
Popular fast-fashion brands like H&M and Uniqlo are also growing, with the latter rising by an impressive 48%. As for what has driven this growth, it can likely be owed to their excellent marketing. Consumers are valuing experience and emotional connection, as well as looking more and more to their celebrity role models for advice on what to wear.
But it’s not only the fast-fashion world that’s seeing astronomical growth. In fact, according to Brand Finance, luxury fashion houses still take seven of the top 10 positions in order of brand strength. This includes the likes of Gucci, Cartier, Louis Vuitton, Rolex and Hermes among others.
That said, we shouldn’t always follow the crowd when it comes to choosing what to put in our wardrobes. In this post, we’ve compiled a list of the best designer brands to buy in 2019 based on their latest seasons, their relevance in the current fashion landscape, and expert opinions on whether they’re hot or not.
Ever since collaborating with Nike, more people are paying attention to Virgil Abloh’s ambitious and creative design project known as OFF-WHITE. The now creative director for Louis Vuitton is still releasing an eclectic line of menswear with the dawn of each season. There’s plenty to choose from here, so don’t hesitate to take a look.
For 2019, the Parisian fashion house has stuck to their guns and released a variety of logo and motif-heavy designs, often in subdued color palettes and striking details. Major change isn’t always necessary, especially when you’re good at what you do, and Givenchy knows this.
Perhaps the most noticeable improvements come in their footwear line. With on-trend silhouettes, clever use of neutral tones and a touch of red, Givenchy sneakers are our footwear of choice for 2019. You can shop a wide variety of their latest releases on SSENSE, with fast shipping, countless brands to choose from, and an overall world-class experience.
If you thought Balenciaga was going to disappear with the dad sneaker trend, you’d be very wrong. Cristobal Balenciaga is known for his show-stopping ensembles, and this year was no different. Similar to what Vetements is doing, Balenciaga continues to blur the line between luxury fashion and streetwear.
Dior’s latest season is absolutely stunning. With intricately designed prints that put a modern twist on classic staples while still sticking to Kim Jones’ obsession for razor-sharp tailoring, Dior is one to look out for both now and moving forward. Their new B23 sneaker is a prime example of how you keep things interesting in a saturated market.
Other brands to keep an eye on this year include Supreme, Union, Prada and Fear of God. With so many great releases this year, any knowledgeable fashion enthusiast can only tell you one thing: good luck choosing.