National coffee morning campaign launches today
PRESS RELEASE: 09.03.2011
Launching today – a national campaign to engage with parents across the UK. ‘Get Together with yoomi’ will be connecting thousands of mothers nationwide in a bid to highlight the invaluable benefits of the classic coffee morning and promote the unique friendships and support networks that coffee mornings can provide.
The campaign, which is being brought to the UK by yoomi, the people behind the UK’s first self-warming baby bottle, aims to raise national awareness of the importance of parents supporting each other. A coffee morning is an ideal opportunity to swap tips, lend a sympathetic ear or share any worries mothers wouldn’t necessarily want to tell non-mummy friends.
The campaign is calling all mothers to get involved and is working exclusively with the UK’s leading parenting title, Mother & Baby, to help spread the word. The eight month outreach will engage with more than 400,000* mothers to encourage them to set up their own coffee mornings and will also provide ongoing support and information. Topical issues such as: coping with multiple births, bringing up baby during a recession, the growth of the cybermummies, how to become a mumpreneur and the reality of being a rural mum will be discussed throughout the campaign, using print and digital media outlets.
Mother and Baby Editor, Kathryn Blundell, spoke positively of the partnership:
“When you’re a new parent, it’s good to know you’re not on your own, so support and contact with other mums becomes essential. Having regular ‘appointments’ to catch up with other people – like a weekly coffee date – also gives you some variety and boosts mums’ confidence, which is why we think yoomi’s coffee morning initiative is such a good idea.”
Farah Shaikh, co-founder of yoomi added: “Being a mum myself, we at yoomi understand that sometimes mothers need time out. Having children is a wonderful experience but brings with it many challenges. A strong support network provides invaluable help in the sometimes difficult early years. Sharing experiences and unveiling some of the unspoken truths about motherhood over a cup of coffee with other mums can make it seem much more manageable.
She continued: we are extremely excited to be working with mothers across the UK and look forward to developing a nationwide network of like-minded mothers who will all benefit from ‘Getting together with yoomi’.”
To get the ball rolling and kick-start coffee mornings, yoomi will be supporting their campaign with over 150 Starbucks coffee vouchers (for a mum and 2 friends)** as well as Hamleys vouchers and other prizes available through Facebook, twitter and Yoomi.com – mothers need to watch this space!
*based on motherly readership figures of 54,000
** 150 ?10 Starbucks vouchers for a mum and 2 friends up for grabs – minimum of 450 mums will have a free coffee and cake on yoomi