When I first started crafting I was skeptical about its career prospects. Could I really rely on my own skills to make a living? Would I realistically be able to break even? Every prospective crafter has these thoughts. Fortunately I am here to tell you that it is absolutely possible to make a career out of crafting. The following should help you to move forward from the initial trepidation and get started!
The Crafting Part
You have a passion for making something and you have decided you want to sell it. Now what?
Some crafters start out at art school in an effort to hone their skills. While this is a viable option for some, for most this is an unnecessary expense, if you’re already considering turning your craft into a career, you must have some confidence in your skills. As long as the drive to create is there, you can become a profitable crafter without a formal education in your art.
First thing’s first, you must make sure that what you are doing is something you want to do for the long haul. You have to be passionate about it, not just rolling with trends in order to make money. If not, you have to consider if it is really worth all the initial effort to get your business off the ground.
Once you have decided that you are committed, you should display your work as much as possible. Like any great artist, it is all about exposure and networking. You should create social media pages where you can advertise yourself. Be sure to like, share, and link any relevant content. This will help you to integrate as an artist into the community.
The Business Side
This brings us to the business aspect of becoming a profitable crafter. This is crucial. Usually people focus more on the art side because let’s face it- it’s more fun, but in order to be successful you need to focus on both equally.
When evaluating your startup you should first ask yourself the questions: How much will supplies cost? How will you finance it? How much help do you need? How much should you charge? You have to make sure that your product is marketable. Do a little market research, have a look at the sites of other crafters offering a similar product and see how much they are charging. You can find sources online to help you calculate the costs of starting your business.
Once you come up with a business plan (and thoroughly research how to launch a small business startup) you should consider using websites to sell your product. It is extremely easy and ultimately the cheapest way to begin your business. You will be able to test your product, and through the help of Google analytics, get a sense of your audience.
While online stores are great and can be completely self-sustaining and viable options for a crafting career, you should always be aiming to move forward as a small business. This often means opting to open up an actual brick and mortar store. For businesses that start-off online, this is something that should be a natural part of expansion and growth. If growth is something you would want to achieve as a business, you could consider registering it on a job search site using a popular job-tittle keyword and location as means of finding employees to hire.
Registering on a well-established site like uk.jobrapido.com, could be make a significant difference to your employee search and you should make sure that
your decision as to which geographical location want to start with is thoroughly researched. It might turn out to be a better idea to start in a slightly larger, nearby city, as job seekers are more likely to look for jobs in Leeds than a smaller town nearby.
Hopefully, following my tips you will soon be entering into the wonderful world of crafting businesses.
This is a guest post