Homebase reveals that most homeowners think DIY is about creating a look
or style in their home without expert help – and consumers are
increasingly using ‘friendspiration’ to achieve their
look. 55% of shoppers say they use friends (offline and online) to get
ideas for styles, products and colours.
portal called The Project Centre where customers can find inspiration as
well as help and advice for their own home projects.
days researching ideas before kicking off a project, and then spend